WHAT ROLE DOES AUTOMATION PLAY IN BULK EMAIL MARKETING?

Automation is one of the most critical features when it comes to sending mass emails. Automation helps a marketer send a lot of emails in no time to target audiences while keeping personalization intact and boosting the performance of any campaign. Following are some of the key roles that automation does in bulk email marketing: Scheduling: A

Personalizing B2B Marketing with Database Insights Personalization is key to effective B2B marketing. By tucking your messages into the precise pain points and interests of your target audience, it increases engagement, helps build a much healthier relationship, and helps raise the bar of driving more conversions. Database insights are the much-ne